Innsbruck, Austria.
The last decade has witnessed significant developments of mobile and ubiquitous devices, services and applications. From the initial ideas and prototypes in the mobile domain, things have moved to pilot deployments and finally commercial endeavors. Some early ideas that have been put to test, such as text messaging or payments using RFID cards have reached success and broader adoption. Other technologies, such as invocation of services using QR or Semacodes have enjoyed considerable success in some markets, but missed the mark in others (e.g. Cue Cat in the North American market). In this workshop we would like to provide a forum for discussion of mobile and ubiquitous user experience, especially focusing on the applications and services. What are the important elements of this unique experience? What makes certain applications and services sticky? What strategies lead to broader adoption? We would like to share successes, failures and lessons learned. As a community, we would like to move towards the formulation of design principles and best practices for mobile and ubiquitous use experience.
