Virpi Hannele Roto

Principal Scientist


I have chosen to take a 15-year renewal option, and quit my long career in Nokia Research Center on September 30, 2010. You can access my new home page at (still under construction).


My background is in Computer Science, but since I graduated 1993, I have investigated human-computer interaction rather than computers. I joined Nokia 1995 and spent the first years evaluating usability of various kinds of Nokia products and helped teams to ensure usability in the early phases of product development process. The topic of my PhD thesis was mobile web browsing user experience. Lately, I have moved to investigate the foundations of user experience and the means to evaluate it.

I am excited to be able to advance the UX field by organizing a Dagstuhl seminar Demarcating User Experience (with the top UX professionals invited), and by Wikipedia pages on UX and UX evaluation.

Professional Activities

I am / have been involved in organizing the following conferences and workshops:

I am a quest editor of a special issue on Mobile Internet User Experience to the International Journal of MobileHCI, which came out in October 2009.

I am also acting as a reviewer in conferences such as CHI, MobileHCI, NordiCHI, Interact, DIS, DPPI, Pervasive, Persuasive Technologies, WWW. I have done reviews for journals such as Human-Computer Studies, Interacting with Computers, Behavior & Information Technology, New Review of Hypermedia and Multimedia, ACM TWEB.


on User eXperience:

Vermeeren, A., Law, E., Roto, V., Obrist, M., Hoonhout, J., Väänänen-Vainio-Mattila, K.: User Experience Evaluation Methods: Current State and Development Needs. Long paper in NordiCHI 2010, Reykjavik, Island (2010)

Väätäjä, H., Roto, V.: Mobile Questionnaires for User Experience Evaluation. CHI'10, Work-In-Progress track.  Atlanta, USA. (2010)

Roto, V., Väätäjä, H.: Utilizing Contextual Data in Mobile Applications Development. CHI'10 workshop on Bridging the Gap: Moving From Contextual Analysis to Design.  April 10, 2010. Atlanta, USA. (2010)

Roto, V., Rantavuo, H., Väänänen-Vainio-Mattila, K.: Evaluating User Experience of Early Product Concepts. Proc. Designing Pleasurable Products and Interfaces, DPPI'09. Compiegne, France. (2009)

Väätäjä, H., Koponen, T., Roto, V.: Developing Practical Tools for User Experience Evaluation – A Case from Mobile News Journalism. Proc. ECCE'09. Espoo, Finland.  (2009)

Ketola, P., Roto, V.: On User Experience Measurement Needs - Case Nokia. In the International Journal on Technology and Human Interaction (IJTHI) Vol 5, Issue 3 (2009) 

Roto, V. Obrist, M., Väänänen-Vainio-Mattila, K.: User Experience Evaluation Methods in Academic and Industrial Contexts. In workshop on User Expererience Evaluation Methods, in conjunction with Interact'09 conference, August 24-28, Uppsala, Sweden. (2009)

Väätäjä, H., Roto, V.: Questionnaires in User Experience Evaluation. In workshop on User Expererience Evaluation Methods, in conjunction with Interact'09 conference, August 24-28, Uppsala, Sweden. (2009)

Law, E., Roto, V., Hassenzahl, M., Vermeeren, A., Kort, J.: Understanding, Scoping and Defining User Experience: A Survey Approach. A full paper in Proc. Human Factors in Computing Systems, CHI’09. April 4-9, 2009, Boston, MA, USA (2009)

Roto, V., Rautava, M.: User Experience Elements and Brand Promise. International Engagability & Design Conference (Idec4), in conjunction with NordiCHI’08 conference. October 19, 2008, Lund, Sweden (2008)

Väänänen-Vainio-Mattila, K., Roto, V., Hassenzahl, M.: Towards Practical User Experience Evaluation Methods. 5th COST294-MAUSE Open Workshop on Valid Useful User Experience Measurement (VUUM). Reykjavik, Island (2008)

Ketola, P., Roto, V.: Exploring User Experience Measurement Needs. 5th COST294-MAUSE Open Workshop on Valid Useful User Experience Measurement (VUUM). Reykjavik, Island (2008)

Roto, V., Ketola, P., Huotari, S.: User Experience Evaluation in Nokia. Now Let's Do It in Practice - User Experience Evaluation Methods in Product Development workshop in CHI'08, Florence, Italy. (2008)

Hassenzahl, M., Roto, V.: Being and Doing - A perspective on user experience and its measurement. Interfaces Magazine 72, British HCI Group. (2007)

Roto, V.: User Experience from Product Creation Perspective. Towards a UX Manifesto workshop, in conjunction with HCI 2007, Lancaster, UK. (2007)

Roto, V.: User Experience Building Blocks. COST294-MAUSE Workshop on User Experience - Towards a Unified View. In conjunction with NordiCHI'06 conference. (2006)


On Mobile Internet UX:

Kaasinen, E., Roto, V., Roloff, K., Väänänen-Vainio-Mattila, K., Maehr, W., Joshi, D., Vainio, T., Shrestha, S. User experience of Mobile internet- Analysis and Recommendations. In Roto, V. and Kaasinen, E., (Eds.) International Journal of Mobile Human Computer Interaction (IJMHCI), Special Issue on Mobile Internet User Experience, Vol 1, Issue 4, October 2009. 

Savla, N., Roto, V.: Research topics for optimising social networking services for mobile use. Social Mediating Technologies: Developing a Research Agenda. Workshop in conjunction with CHI’09 conference. April 4, 2009, Boston, MA, USA (2009)

Vartiainen, E., Roto, V., Kaasalainen, J.: Graphical History List with Multi-Window Support on a Mobile Web Browser. Proc. Third International Conference on Internet and Web Applications and Services (ICIW'08), Athens, Greece. (2008)

Cui, Y., Roto, V.: How People Use the Web on Mobile Devices. Proc. 17th International World Wide Web Conference (WWW'08), Beijing, China. (2008)

Vartiainen, E. Roto, V., Popescu, A.: Auto-update: A Concept for Automatic Downloading of Web Content to a Mobile Device. Proc. Mobility Conference 2007, Singapore. (2007)

Kostiainen, K., Rantapuska, O., Moloney, S., Roto, V., Holmström, U., Karvonen, K.: Usable Access Control Inside Home Networks. Proc. The Third IEEE International Workshop on Trust, Security, and Privacy for Ubiquitous Computing, Helsinki, Finland. (2007) (Long version of the paper as a technical report)

Roto, V.: Web Browsing on Mobile Phones - Characteristics of User Experience. Doctoral dissertation, Helsinki University of Technology. (2006)

Grassel, G., Roto, V.: Comparing Mobile Internet User Behaviours in Beijing. W3C workshop on Mobile Internet in Developing Countries. (2006)

Roto, V., Geisler, R., Kaikkonen, A., Popescu, A., Vartiainen, E.: Data Traffic Costs and Mobile Browsing User Experience. MobEA IV workshop on Empowering the Mobile Web, in conjunction with WWW2006 conference. (2006)

Roto, V., Popescu, A., Koivisto, A., Vartiainen, E.: Minimap – a Web Page Visualization Method for Mobile Phones. Proceedings of ACM CHI 2006.

Roto, V.: Search on Mobile Phones. In Vaughan, M., Resnick, M. (eds): Perspectives issue of the Journal of the American Society for Information Science and Technology (JASIST), Best Practices and Future Visions of Search User Interfaces. Vol 57, number 6 (2006), pp. 834-837.

Roto, V., Laakso, K.: Mobile Guides for Locating Network Hotspots. Workshop on HCI in Mobile Guides. (2005)

Roto, V., Oulasvirta, A.: Need for Non-Visual Feedback with Long Response Times in Mobile HCI. Proceedings of the 14th International World Wide Web Conference (2005)

Roto, V.: Browsing on Mobile Phones. MobEA III workshop on Customer Focused Mobile Services, in conjunction with WWW2005 conference. May 10, 2005, Chiba, Japan. (2005)

Oulasvirta, A., Tamminen, S., Roto, V., Kuorelahti, J.: Interaction in 4-second Bursts: The Fragmented Nature of Attentional Resources in Mobile HCI. Proceedings of CHI2005 (2005)

Roto, V.: Developing Usable Mobile Phones. Eurescom mess@ge 4/2004, pp. 8-9.

Roto, V., Oulasvirta, A., Haikarainen, T., Kuorelahti, J., Lehmuskallio, H., Nyyssönen, T.: Examining Mobile Phone Use in the Wild with Quasi-Experimentation. HIIT Technical reports (2004)

Roto, V., Kaikkonen, A.: Perception of Narrow Web Pages on a Mobile Phone. Proceedings of Human Factors in Telecommunications (2003)

Roto, V.: Maximizing User Experience on the Mobile Internet. Featured article in Nokia Research Web (2003).

Roto, V., Kaikkonen, A.: Acceptable Download Times in the Mobile Internet. In Stephanidis, C. (ed.): Universal Access in HCI. Volume 4 of the Proceedings of HCI International 2003, pp. 1467-1471.

Kaikkonen, A., Roto, V.: Navigating in a Mobile XHTML Application. Proceedings of CHI2003, pp. 329-336. (2003)

Kaikkonen, A., Roto, V.: XHTML in Mobile Application Development. In Human Computer Interaction with Mobile Devices. Short paper in Proceedings of Mobile HCI 2002 pp. 344-348 (2002).


"User Experience Design - Enabling Enjoyment". Keynote in SAICSIT 2010 conference, Bela Bela, South Africa.

"Measuring feelings - What can persuasion learn from user experience". Invited talk in the workshop on Measuring (Ambient) Persuasive Technologies, in conjunction with Measuring Behavior 2010 conference, Eindhoven, The Netherlands.

"Eyes on Content Experience". Invited talk in Eyes on User Experience 2009 conference, Vaasa, Finland.

"User Experience - From Business to Research and Practice". Industry talk in INTERACT 2009 conference, Uppsala, Sweden.

"Impact of User Experience Research on Product Development". Keynote in Exploring User Experience & User Generated Content Seminar 2008, University of Salzburg, Austria.

"User Experience, from Business to Theory". Keynote in ACM SIGCHI Finland Autumn Seminar 2008, Helsinki, Finland.

"User Experiences, Attitudes, and Behavior - Case Mobile Internet". Keynote in Persuasive Technology 2008 conference, Oulu, Finland.


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+ 9 patent applications pending