Based in Bangalore, the India Systems Research team focusses on emerging markets services particularly for the urban and rural India. The aim is to deploy user centric methods and technology exploration to generate new business opportunities for Nokia in India and other emerging markets. User experience professionals and technologists, most of them Indian, form a multidisciplinary core team with a strong emphasis on Indianness. The laboratory has nomadic characteristics and uses the whole of India as a stage for research.

Research topics

• Centralize emerging markets service concepts, mainly focussed on services for rural India, largely the farmer community
• User research and concepting on personal safety
• Mobile banking: trial and user research
• Wellness related user research and concept design
• Mobile learning (in collaboration with MIT Media Lab and Srishti School of Art, Design and Technology)
• Migrating media project - Research on user content. Focusing on entertainment, the research team looks at types of user content, how it moves around from user to user and what transactions take place for content exchange.
• NGO view of the needs of the Base of the Pyramid (BoP) communities

Collaborators

• MIT Media Lab
• Srishti School of Art, Design and Technology, Bangalore

Contact

Jan Blom, Team Leader

Team members

Divya Viswanathan | Karthikeya Acharya | Dhaval Joshi | Sarita Seshagiri | Praveen Karoshi | Amaresh Tripathi